How you doin’?

I’m Michelle aka Meech! I have been interested in nails and nail art since 2013, even going so far as to attend nail tech school. Before then, I was a nail biter for my whole life. Click here to read about my nail health journey!

I'm 24, born and raised in Brooklyn, NY. I can read, write and speak Russian. I like to do nail art, cook and watch way too much reality TV. I once flew a small plane in high school for a flight science class I had. I love animals, especially dogs and wish I could save them all!

Being a child of immigrant parents like many people in Brooklyn, the concept of the “American Dream” was very much a reality. I've worked countless jobs all throughout school and college since I was 14, my first one being at McDonald's and my last one being a legal process server. After graduating college with a degree in marketing and dropping out of nail school, I applied to over a hundred jobs in my "field" and just wasn't getting hired.

Instead of letting my degree collect dust, I figured I would hire myself and turned to my passion of nail art for inspiration.  Cuticle oil was a staple in my daily beauty routine, but I quickly came to realize that for the majority of people, nail care ends once they leave the salon. Most people don't even know that cuticle oil is a thing! If we continue hair and skin care post-salon visit, why not nail care?! In an effort to make nail health more mainstream, Cuticle Buddy ® was born.
With it’s highly portable packaging, dry, unhealthy nails are a thing of the past when you have Cuticle Buddy ® by your side. Hand mixed in Brooklyn, NY from only the finest ingredients sourced from all over the world, Cuticle Buddy ® is the perfect blend of goodies for your nails. It’s vegan, all-natural, cruelty and paraben free formula is non-greasy, fast absorbing and smells great with NO artificial fragrances.
If you made it this far, thank you for reading and for visiting NBM! Please don't hesitate to contact me via e-mail or DM me on Instagram @shopnbm if you have any questions or if you just want to chat :)


Here's our CPO (Chief Paw Officer) Bullet! Duties include ripping bubble wrap, modeling and supervising all business activities. His excellent work has earned him Employee Of The Month, every month.

picture of dog